Our AI Code of Conduct has turned risks into opportunities since 2018.

The new EU proposal for regulating AI will encourage all organizations to be guided by a Code of Conduct. This affects your entire organization. None of this is new to us. We’ve been working with ethical AI since our start in 2018. Therefore, we not only help you comply with EU regulations. We also help you detect business risks and turn them into business opportunities.

Innovation humans can trust is all about releasing the real power of AI. That is, enabling ethical and sustainable choices in a world of data pollution. To get this right, our Declaration of Ethical AI guides everything we do to implement and safeguard the following human principles going forward – aligned with upcoming EU regulation and Codes of Conduct. Today and tomorrow.

Our Ethical AI Governance Platform

We are based in Stockholm, Sweden, but the world is our oyster. Growing up with a high level of tech maturity in the Nordics, we are also part of an inclusive and collaborative culture, tradition, and society. Here, drivers like transparency, diversity, equality, integrity, democracy, consensus, and trust feeds into the fabric of society and company structures. This is further fuelled by flat, non-hierarchical formations and human interaction in organisations. It’s all part of our company DNA and enables a unique approach to responsible AI.